You’ll be scored against the following key areas:
Captivating
How well do you make your audience feel, understand, and remember your message?
Courageous
How well do you voice your opinions, highlight your values, and show the industry what you stand for?
Conversion
How well does your content address objections, announce changes, and convert your audience into sales?
Clarity
How well does your content explain what you do, explain your process and simplify what makes you unique?
Customer-Centric
How well does your content guide your customer through the buyer's journey, and provide unbiased advice?
Don’t just take our word for it,
see what others have to say...
If you want to learn how to make your content truly stand out and build your authority, you MUST take this scorecard.
Daniel Priestley
CEO, Dent
This is a fun way to see exactly where you need to improve with your content - we got some great ideas from doing this!
Andrew and Pete
Founders, ATOMIC
